Author: David Horchover
A comprehensively up-dated new edition of The Export Pocketbook has been published with the new title, The International Trade Pocketbook. The 128-page, extensively illustrated guide covers all of the key issues involved in selling goods and services abroad, beginning with market research and ending with a section on 'getting paid'. In between there are chapters dealing with methods of selling ('agents & distributors'), pricing, marketing, and transport. The International Trade Pocketbook was written by David Horchover, past holder of the Institute of Export's coveted 'President's Award' and sought-after writer and speaker on export issues.
